Our mission is to help clients navigate the turbulent world of stock market investing.

What we do

De Novo Capital serves long-term investors seeking to grow their portfolios. Our strategy can be a good fit for investors seeking to add actively managed assets to an existing passive or indexing strategy, or to diversify among active managers or funds.

The firm prides itself on its position as an outsider in the financial industry. Rather than follow the herd, De Novo Capital uses independence, patience and discipline to take advantage of opportunity when it arises. We only invest where we see value in the market.

Serving our clients:

Unlike many investment advisors, we “eat our own cooking,” with the portfolio manager investing his own assets in the same investments you. Our clients are our partners, and we invest together.

De Novo Capital is a fiduciary, meaning that we must put our clients’ interests first and avoid the conflicts of interest that plague the financial industry. We do not sell you anything and do not charge commissions. Instead, we are paid via a percentage of assets under management which motivates us to protect and grow your assets.

De Novo Capital offers transparency to our clients. You are able to see your holdings and trades and communicate directly with the portfolio manager regarding investments and strategy. We want you to understand what you own and why you own it.

The firm offers discretionary investment management to individuals and institutions of all sizes. All assets are managed using separately managed accounts. De Novo Capital is based in Granite Bay, CA.

Gregory Shea

De Novo Capital LLC
Principal & Founder

Greg began his career as a lawyer, but in 2008, after witnessing the global financial crisis and crash of the financial markets (and with the Internet Bubble still fresh in his memory), Greg was frustrated with the investment approach of the rest of the financial industry. Seeking a better way to invest, Greg educated himself in investing and seized control of his own assets. Using his analytical skills from his legal experience, independent training, and common sense, Greg has managed investments for himself and family members for several years. He founded De Novo Capital LLC to serve clients like himself who seek an independent approach to investing.

Prior to founding the firm, Greg practiced law at Latham & Watkins LLP in Los Angeles. At Latham, Greg focused on securities and professional liability litigation, representing public companies and the world’s largest accounting firms in securities fraud litigation and government investigations. In 2007, he left the firm and the practice of law and moved to Granite Bay, California.

Greg received his B.A. from the University of California, Berkeley in 1999 and his J.D. from the University of Southern California Law School in 2002, serving on the USC Law Review and receiving the prestigious Order of the Coif distinction.

Contact Us
We’re based in
Granite Bay, CA


De Novo Capital LLC (“De Novo Capital”) is registered as an investment adviser with the state of California. Registration with the Securities and Exchange Commission or any state securities authority does not imply a certain level of skill or training. This website is intended only for persons in jurisdictions where De Novo Capital is authorized to provide investment advice, and no content should be construed as an offer to provide investment advisory services in any location where such offer would be unlawful. Provision of information about De Novo Capital’s services does not constitute an offer to provide investment advisory services. Such offer can be made only by means of a written advisory agreement. No content herein should be viewed as advice regarding the value of any securities or the advisability of investing in, purchasing, or selling securities. Investing involves risks and may result in the loss of some or all of the principal invested. Before investing, prospective clients should consider their investment objectives and the costs and risks. Investments are not FDIC insured and may lose value. Past performance may not be indicative of future results. The material on this website should be read only in conjunction with the disclosures in De Novo Capital’s Form ADV.

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