Why We’re Different

De Novo Capital adheres to principles that distinguish us from the rest of the financial services industry.


The financial industry makes investing unnecessarily complex to convince you they are smarter than everyone else and justify their high fees. They claim to use sophisticated analysis to time the short term movements of the markets. This is nothing more than marketing. The financial industry uses complexity to hide the fact that they are just following the herd, doing what everyone else is doing and investing in the same things. How did this work out in the Housing Crisis or the Dot-Com Bubble?

De Novo Capital strives to remove complexity and keep things simple. Stocks are not just pieces of paper, but ownership shares in real businesses. De Novo Capital only invests when we can understand a company, make an independent assessment about its value, and buy when the market is selling at a discount. De Novo Capital’s strategy emphasizes patience, discipline and common sense over complexity.


Many in the financial industry hide their fees, including hefty commissions attached to investment products like life insurance, annuities, or mutual funds laden with sales charges. They don’t want you to understand what you own, what you are paying them, or your real returns.

De Novo Capital doesn’t try to sell you anything. The portfolio manager’s advice is not biased by commissions, and the firm doesn’t hide its fees. You invest the same way we do. At De Novo Capital, the portfolio manager invests his own portfolio alongside the clients, and the manager’s portfolio rises and falls with the clients’ portfolios.

The portfolio manager communicates his ideas and strategy directly with clients. De Novo Capital wants its clients to understand what we own and why we own it, allowing clients to stick with the strategy for the long term.


“How do you beat Bobby Fischer? You play him at any game but chess.” – Warren Buffett

Many people believe the markets are rigged. They are, if you play the same game as the rest of Wall Street, focusing on short term market swings and buying the same stocks as everyone else.

To succeed in the market, you have to play a different game. At De Novo Capital, we believe the key to outperformance is to invest independently:

• Invest for the long term, not quarter to quarter.
• Avoid the hot stocks. Look at what is out of favor or ignored.
• Be disciplined about price.
• Concentrate in the best ideas.
• Be willing to admit when we are wrong and change course quickly.
• Use the market swings to our advantage.
• Above all, think independently.

Contact Us

(916) 751-6421

Contact Us
We’re based in
Granite Bay, CA


De Novo Capital LLC (“De Novo Capital”) is registered as an investment adviser with the state of California. Registration with the Securities and Exchange Commission or any state securities authority does not imply a certain level of skill or training. This website is intended only for persons in jurisdictions where De Novo Capital is authorized to provide investment advice, and no content should be construed as an offer to provide investment advisory services in any location where such offer would be unlawful. Provision of information about De Novo Capital’s services does not constitute an offer to provide investment advisory services. Such offer can be made only by means of a written advisory agreement. No content herein should be viewed as advice regarding the value of any securities or the advisability of investing in, purchasing, or selling securities. Investing involves risks and may result in the loss of some or all of the principal invested. Before investing, prospective clients should consider their investment objectives and the costs and risks. Investments are not FDIC insured and may lose value. Past performance may not be indicative of future results. The material on this website should be read only in conjunction with the disclosures in De Novo Capital’s Form ADV.

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